What started out as a few sketched out designs, type, logos, a couple of tees for friends and a bit of an idea – what if we could turn this into a brand.
After testing the proof of concept via Instagram, by Spring 2021 we were ready to launch an online shop.
Which brings us to today…
We push forward by looking back, our influences include the greats – Shawn Stüssy, Bobby Hundreds, Nigo and Shepard Fairey.
Focal Point Apparel draws on 90s nostalgia. Influenced by classic sportswear for the streetwear conscious, it’s the mid-90s skate scene. It’s graffiti culture. It’s London. All woven into our clean designs on sustainable threads.
Clothing for Maximum exposure.
